DOT Western Visayas reported that they are expecting 1500 Russian tourist arrival next month. Russians will stay in Bora to avoid the freezing winter in Russia. Russians are thought to be big spenders and stays longer than other tourists. Average Russians would stay in Bora for 10-15 days. Russia has a strong economy and is not affected by the Global credit crunch. There maybe a slowdown but it’s unlikely that they will go into recession.
DOT should encourage Russians to stay longer since the Ati Ati Festival in Kalibu and Dinagyang in Iloilo falls in the Third and Fourth Sundays of January. Russians should be able to experience the festival first hand. Word of mouth advertising is more effective than spending on Ads that is not likely to reach the targeted market.
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